Team E2C or simply the employer team is a strong mixture of government and the private sector. It was natural that they would get right to bottom of solving practical problems that both groups are facing. For employers, awareness and support through the immigration recruitment process was found to be critical to success; and for government,  they needed better avenues to get key information regarding immigration recruitment to the businesses in need.

 

To achieve this they decided to prototype two ideas. The first was an informational video to demonstrate to employers the benefits of hiring immigrants and the support that is available through the government of New Brunswick. The second piece is a screening tool that employers can fill out to further narrow-down what needs they have for immigration support. 

 

The work and progress that occurred through the lab aligned with work that was already underway in the immigration department and was bolstered by the ability of participants to get human-centric data through interviews. The work is now being carried on by Jake Arbuckle in his work with the Population Growth Division at the Government of New Brunswick.  In particular, some of the ideas developed in the Lab have been incorporated into a new process the Department of Post-Secondary Education, Training and Labour is currently piloting across its various regional offices to better assess employers needs and develop strategies to help them meet these needs.